Services

Solutions, research design and technical advice

The challenge of measuring audiences is increasingly complex.  I specialise in finding and assessing solutions to that challenge. Sometimes a small amount of technical advice goes a long way and I’m happy to work on projects of all sizes and durations.

There’s only so much respondents can tell you about what they’ve seen and where they’ve been. It is vital to maximise the value of what they can tell you. Passive data and so-called ‘big data' can be powerful sources of insight if they are used well.  However, the stengths and weaknesses of datasets need to be understood and set in context if they are to used as a basis for reliable measurement.

Apart from the importance of modelling and data integration, other key themes in audience measurement at the moment are the increasing importance of collaboration - not least to move away from measurement silos – and ways of being as cost-efficient as possible while maintaining quality.

Tenders and evaluations of proposals

I’ve worked on numerous tenders for major industry projects (on both sides of the fence) and will prepare tenders to meet the desired objectives. I then provide detailed evaluation of the responses received and recommendations as required.

Audits and appraisals of existing measurement systems

I can audit a complete measurement system or specific aspects, as required. It is often helpful to do this in the context of worldwide approaches and standards, and I have the background to provide that overview.

Interpreting and presenting research and data with an emphasis on commercial relevance​

There is nothing worse than research which doesn’t meet its commercial objectives or doesn’t get used. I specialise in summarising research and data in a clear and straightforward manner, highlighting what’s important so the insight can be used effectively.

Conference presentations

I am always delighted to speak and present on industry issues and specific projects.

Project management

I can oversee and run projects on behalf of clients, liaising with research agencies and data providers at whatever level of oversight and input is required to ensure timely delivery of the client’s objectives.